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Bluetooth
Marketing Technical
Data References
Application Fields Scope
of Delivery Order
Bluebot FAQ
Bluebot » References
Using the short range radio standard and communications protocol Bluetooth you can send out pictures, text, business cards, sounds, videos and programmes written in Java.
Please inform yourself on our recent projects:
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Bluetooth Hotspot at The Leipzig Trade Fair
Leipzig/Dresden, Germany, October 30th, 2006.
Last weekend "Forum für Baukultur e.V."
from Dresden used Content Distribution via Bluetooth at The Leipzig Trade
Fair "Denkmal 2006".
Well-fitting to the exibitors offer the
"Bluetooth Hotspot" Bluebot was sending out a background image (including
a logo plus further contact information) to all surrounded mobile phones in range. The digital content as a take-away gift
became an informative and decorative added value for provider and visitor. With this precious graphical material the users give their mobile phones a personal touch.
That's how we create a long-lasting identification of the visitor with the exhibiting company. Because of the always present mobile contents, the
company's label becomes lifestyle.
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Content
Distribution
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Bluetooth
Marketing pulls in the crowds at Bavarian nightclub
Dresden/Germany, October
30th, 2006. On August 26th the new Bavarian nightclub „WS Club“ organized it’s opening party, using Bluetooth Marketing as a new kind of mobile communication. In cooperation with Feelgoodradio the Bluetooth Hotspot
„Bluebot“ developed by Haase & Martin GbR came into use to broadcast the nightclub’s logo for
free.
During the party all guests could receive the logo by their own mobile phones to save it as a background image or to forward the image to friends by Bluetooth again. The idea of this marketing campaign was to offer free entry for those people at the next „VIP Free“ party who bring along the „WS Club“-logo with their mobile
phones.
Among all guests during the „VIP Free“ party on September 9th about 800 people came showing the logo on their mobile phones at the entrance and all were getting the free entry as promised at the opening party two weeks ago. The Bluetooth campaign was a great contribution to a successful event because days before many guests forwarded the logo to one another using the Bluetooth interface of their mobile phones. In that course the voucher was multiplied independently to advertise the new club in an easy way.
The possibilities of a widely known Bluetooth radio standard can be enhanced enormously when choosing a skilful marketing campaign. Once the campaign has started it can keep going on automatically.
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Coupon
for free entry
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Partner within the
"Year of Computer Science 2006"
Dresden/Germany,
October 2nd, 2006.
"I enjoyed my meal - thanks to computer science!"
As the company Haase & Martin GbR – Büro für Neue Medien is a partner within the „Year of
Computer Science 2006“ the Java programme Mensa Mobil (mobile menu) is a contribution to the
„Week of Computer Science“ taking place from October 2nd until October 10th 2006 at Technical
University Dresden.
The Java programme
Mensa Mobil (mobile menu) contains the menu of an assortment of 15 different food halls of Technical
University Dresden 14 days in advance. For installing the programme via Bluetooth the Bluebot System is placed at the central food hall of
Technical University Dresden next to the main auditorium.
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Year
of Science 2006
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Bluetooth Hotspot sends out
menu to mobile phones
Dresden/Germany,
September 28th, 2006. In line with a pilot project the student union Studentenwerk Dresden together with Haase & Martin
GbR are providing the food hall's menu for mobile phones. The Java programme labelled Mensa
Mobil (mobile menu) contains the menu of an assortment of 15 different food halls of Technical
University Dresden 14 days in advance. Students can choose the day and the place of the food hall
to keep them self informed about all daytime food due price and further information about ingredients
are available. Once the programme is installed on the mobile phone Mensa Mobil provides the menu
in addition to a print- and web version. Together with a mobile phone the digital menu is available
every time and everywhere to assist when choosing the favourite lunch within an
assortment of nearly 30 dishes per day that are placed at 15 different venues in town. After 14 days in use a new
version might be installed to keep the updated menu available again.
For installing the programme via Bluetooth the Bluebot System is placed at the central food hall of
Technical University Dresden next to the main auditorium. After switching on the mobile phone's
Bluetooth interface the Bluebot System locates all mobile phones within 40 meters distance. If users
confirm a connection to Bluebot the mobile menu will be installed within few seconds for free. Nearly
30 students install the programme every day. After the testing period the Bluebot system is about to
be placed at more different refectories in Dresden to provide the mobile menu all over the Technical
University in town.
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Menu for
mobile phones
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Attending Wedding Fair with
Bluetooth Marketing
Dresden/Germany,
February
13th,
2006. At this years wedding fair called „Dresdner Hochzeit 2006“ in Dresden the fashion label
Calesco used mobile marketing via Bluetooth. Thereby the Bluebot system created by Haase & Martin GbR came into operation. The widely-used short range radio standard and communications protocol Bluetooth allows to broadcast pictures, text, sounds and Java programms - without any costs. Well-fitting to the exibitors offer the Bluebot was sending out a background image (including the company's logo plus a digital business card) to all surrounded mobile phones in range. The digital content as a take-away gift becomes an informative and decorative added value for provider and visitor. With this precious graphical material the users give their mobile phones a personal touch.
That's how we create a long-lasting identification of the visitor with the exhibiting company. Because of the always present mobile contents, the company's label becomes
lifestyle.
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Wedding
Fair and Mobile Marketing
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